I started Fenwick Futures as a blog to continue to deliver research-based insights on how emerging technologies will both challenge and change tomorrow’s business. Insights to help leaders innovate, disrupt and grow their business.
I’ve spent the past fifteen years researching digital products, digital innovation and product development in many of the world’s largest companies and in the public sector. I’ve also evaluated the digital services of many of the world’s largest consulting and technology services firms. Through Fenwick Futures, I’ll continue to share the same quality of industry analysis and thought leadership my followers have come to expect.
I’m starting out with focusing on how to build better digital products. Check out the latest blog below and signup for the Fenwick Futures newsletter. Follow me on Twitter and LinkedIn.
If you would like advice or help to grow your business, please get in touch!
With the digital age well and truly established, the notion that every business is now a technology business is no longer in doubt. Given this new tech-driven business dynamic, CIOs can be forgiven for eyeing Read more…
I recently discovered just how fragile our digital infrastructure is. If you’re an app product manager, don’t reduce your target market by restricting it to a single country or region. Even if your app is Read more…
Disruptive Ideation (Continued from Step 3 – Overlay perceived value gained and lost). This is the stage where all the customer research we’ve done begins to pay off. In my workshops, teams must learn to Read more…
Overlay Perceived Value Gained And Lost We want our journey map from step 2 to reflect where customers change their perceptions of value. Changes in a customer’s value perceptions create opportunities to design disruptive digital Read more…
Create An Outcome Journey Map Once we have our outcome personas defined, use an outcome journey map to identify the existing path to the outcome that matters. Identify opportunities for disruptive digital products by mapping Read more…